Think Place, a global strategic design studio with branches across the United States, United Kingdom, Australia, Kenya, and beyond, sought to develop a cohesive design language that captures the essence of its brand and design philosophy.
Drawing inspiration from The Design Squiggle by Damien Newman—a powerful visual metaphor that illustrates the complexities and iterative nature of the design process—we crafted a versatile design language that authentically reflects Think Place's approach.
